EXOsc
From Brand Design to a Fully Funded EDC Kickstarter Launch
I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.
Branding, Graphic Design, Art Direction, Video & Photography
2024
I extracted a set of keywords from the brand and mapped them across a spectrum of directions the identity could evolve toward, from restrained and scientific to futuristic and expressive. I then walked the client through each option, and we narrowed in on the direction that best fit the brand's ambitions.
With the branding settled, I moved on to creating and producing collateral, along with photography, video, and graphic assets for EXOsc's Kickstarter campaign, which has since been successfully backed.
Visit their Kickstarter page.
Let’s make your vision tangible
Concept design and visuals for founders and brands building what's next. From ideas to pitch-ready.
Currently conceptualising and supporting:
Behance
Sydney, New South Wales, Australia
Maoxin Design© 2026 All Rights Reserved
EXOsc
From Brand Design to a Fully Funded EDC Kickstarter Launch
I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.
Branding, Graphic Design, Art Direction, Video & Photography
2024
I extracted a set of keywords from the brand and mapped them across a spectrum of directions the identity could evolve toward, from restrained and scientific to futuristic and expressive. I then walked the client through each option, and we narrowed in on the direction that best fit the brand's ambitions.
With the branding settled, I moved on to creating and producing collateral, along with photography, video, and graphic assets for EXOsc's Kickstarter campaign, which has since been successfully backed.
Visit their Kickstarter page.
Let’s make your vision tangible
Concept design and visuals for founders and brands building what's next. From ideas to pitch-ready.
Currently conceptualising and supporting:
Behance
Sydney, New South Wales, Australia
Maoxin Design© 2026 All Rights Reserved
EXOsc
From Brand Design to a Fully Funded EDC Kickstarter Launch
I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.
Branding, Graphic Design, Art Direction, Video & Photography
2024
I extracted a set of keywords from the brand and mapped them across a spectrum of directions the identity could evolve toward, from restrained and scientific to futuristic and expressive. I then walked the client through each option, and we narrowed in on the direction that best fit the brand's ambitions.
With the branding settled, I moved on to creating and producing collateral, along with photography, video, and graphic assets for EXOsc's Kickstarter campaign, which has since been successfully backed.
Visit their Kickstarter page.
Let’s make your vision tangible
Concept design and visuals for founders and brands building what's next. From ideas to pitch-ready.
Currently conceptualising and supporting:
Behance
Sydney, New South Wales, Australia
Maoxin Design© 2026 All Rights Reserved
EXOsc
From Brand Design to a Fully Funded EDC Kickstarter Launch
I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.
Branding, Graphic Design, Art Direction, Video & Photography
2024
I extracted a set of keywords from the brand and mapped them across a spectrum of directions the identity could evolve toward, from restrained and scientific to futuristic and expressive. I then walked the client through each option, and we narrowed in on the direction that best fit the brand's ambitions.
With the branding settled, I moved on to creating and producing collateral, along with photography, video, and graphic assets for EXOsc's Kickstarter campaign, which has since been successfully backed.
Visit their Kickstarter page.
Let’s make your vision tangible
Concept design and visuals for founders and brands building what's next. From ideas to pitch-ready.
Currently conceptualising and supporting:
Behance
Sydney, New South Wales, Australia
Maoxin Design© 2026 All Rights Reserved