EXOsc

From Brand Design to A Fully Funded EDC Startup on Kickstarter

I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.

Branding, Graphic Design, Art Direction, Video & Photography

2024




Maoxin Yuan

maoxindesign@outlook.com

0433 754 550

Linkedin

Instagram

Behance

Sydney, New South Wales, Australia

Maoxin Design© 2026 All Rights Reserved

EXOsc

From Brand Design to A Fully Funded EDC Startup on Kickstarter

I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.

Branding, Graphic Design, Art Direction, Video & Photography

2024




Good Design Award Best in Class
Good Design Award Gold Winner

Maoxin Yuan

maoxindesign@outlook.com

0433 754 550

Linkedin

Instagram

Behance

Sydney, New South Wales, Australia

Maoxin Design© 2026 All Rights Reserved

EXOsc

From Brand Design to A Fully Funded EDC Startup on Kickstarter

I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.

Branding, Graphic Design, Art Direction, Video & Photography

2024




Good Design Award Best In Class
Good Design Award Gold Winner
Reddot Winner 2024
Graduate of The Year
Dezeen Magazine
IDA Design Awards Silver Winner 2021
IDA Design Awards Honorable Mention 2022
CIDEA Design Award 2021
ABC iVIEW
Daily Mail

Maoxin Yuan

maoxindesign@outlook.com

0433 754 550

Linkedin

Instagram

Behance

Sydney, New South Wales, Australia

Maoxin Design© 2026 All Rights Reserved

EXOsc

From Brand Design to A Fully Funded EDC Startup on Kickstarter

I recently collaborated with EXOsc, an EDC product startup from China, to design their brand logo, visual identity and campaign content. Taking cues from their generative product design, I developed a cohesive visual language for their product imagery, crowdfunding video, and graphic designs for their upcoming Kickstarter launch.

Branding, Graphic Design, Art Direction, Video & Photography

2024




Good Design Award Best In Class
Good Design Award Gold Winner
Reddot Winner 2024
Graduate of The Year
Dezeen Magazine
IDA Design Awards Silver Winner 2021
IDA Design Awards Honorable Mention 2022
CIDEA Design Award 2021
ABC iVIEW
Daily Mail

Maoxin Yuan

maoxindesign@outlook.com

0433 754 550

Linkedin

Instagram

Behance

Sydney, New South Wales, Australia

Maoxin Design© 2026 All Rights Reserved